For God loved the world in this way: He gave his one and only Son, so that everyone who believes in him will not perish but have eternal life. [John 3:16 (CSB)]
If you confess with your mouth, “Jesus is Lord,” and believe in your heart that God raised him from the dead, you will be saved. [Romans 10:9 (CSB)]
When Nintendo introduced the Wii gaming console in November of 2006, their initial allotment of only one million consoles for North America meant that customers lined up in droves desperate to buy one. With demand outstripping inventory, my husband and I got up before dawn one cold November morning in 2006 and stood in line with hundreds of others so we could fulfill Christmas wishes for our family.
Coined by Dr. Robert Cialdini, the term “scarcity principle of persuasion” means that the rarer or more difficult it is to obtain something, the more valuable it becomes. “Whatever is rare, uncommon or dwindling in availability…confers value on objects, or even relationships,” said the professor of Psychology and Marketing at Arizona State University. Apparently, the impression of scarcity causes our FOMO (fear of missing out) to make us more likely to buy or seek something than if it were readily available.
Marketing directors want to create the feeling that “you’ve got to get here first and if you don’t, you lose.” Limited inventory releases, offers of a bonus with purchase, time-bound promotional deals like Black Friday or Cyber Monday, and exclusive seasonal offers create a sense of urgency that tells our brains to get it now before we miss out. The scarcity principle is what turns parents into frenzied shoppers trying to find items like Wiis, Cabbage Patch Kids, and Tickle Me Elmo dolls while others anxiously seek anything from McRib sandwiches, limited edition Oreos, Pokémon cards, and Labubus to Trader Joe’s mini tote bags, pumpkin spice lattes, the latest drop from Supreme or Nike, or the newest smartphones and watches.
Although He was God, Jesus wasn’t a marketing professional. He didn’t offer BOGOs, limit the number of souls that could be saved, or offer salvation only twice a year. Rather than say only a limited number of tickets to heaven would be available, Jesus offered salvation to everyone—rich or poor, Jew or Gentile, slave or free, woman or man!
Unlike someone wearing the latest limited drop from Burberry or Alexander Wang, following Jesus is neither a fashion statement nor status symbol. Instead, Jesus spoke of humility and warned people about the persecution and suffering they would endure as His followers! Instead of snagging the latest iPhone or sneakers, they were to deny themselves and take up the cross if they were going to follow Jesus. The Lord would have been a marketing director’s nightmare, but He wasn’t marketing something! He was giving something away—Jesus came to give eternal life to all who believed in Him.
According to Dr. Cialdini, along with convincing someone what they stand to gain by choosing a product, they need to know what they might lose by not choosing it. Even though He didn’t attend Cialdini’s classes, Jesus did do that. Instead offering a bonus “gift with purchase,” He told people what they stood to gain by following Him—an abundant life, forgiveness of sins, the riches of His grace, peace, joy, love, and the Holy Spirit, along with eternal life. He also told those who denied Him that they faced divine judgment, condemnation, eternal death, and everlasting separation from God. As Paul explained to the Romans: “For the wages of sin is death, but the gift of God is eternal life in Christ Jesus our Lord.” [6:23]
We’ve all seen those countdown timers in ads telling us how many days, hours, and minutes remain until the latest product drops, the concert tickets go on sale, or the special offer ends. Not wanting to lose any of His children, however, God is patient. Even so, Jesus’ offer does have an expiration date. Eventually, that day will come but there’s no countdown clock to tell us exactly when that is. Nevertheless, as long as we have breath, it’s never too late to turn to Christ. While the Wiis and Cabbage Patch dolls are long gone, the Nike shoes worn out, and none of the bonus Clinique products remain, salvation is eternal and, unlike Burberry’s limited-edition grey plaid blazer, it never goes out of style!
You cannot repent too soon, because you do not know how soon it may be too late. [Thomas Fuller]
“May the Holy Spirit give us grace to not begrudge the pedagogy of God,” wrote John Piper in the day’s devotion. A somewhat archaic word and not one I regularly use, I thought of a pedagogue as an old, boring, stodgy, and authoritarian teacher who never changed his lesson plan or lectures. Unsure what Piper meant, it seemed wise to consult the dictionary. “Pedagogy” comes from two Greek words: pais, meaning child, and agogos, meaning leader. A paidagogos was a slave who led the boys to and from school, taught them manners, and tutored them after school.
“It’s a masterpiece!” I would exclaim when admiring my grands’ latest creations before hanging them on the refrigerator. Truth be told, they only were masterpieces in my grandma eyes. To anyone else, they were just a child’s efforts with crayons, markers, and stickers. A real masterpiece is a work done with exceptional skill—a supreme intellectual or artistic achievement. Even then, the word “masterpiece” usually is limited to an artist’s best work. While my grands needed to hone their skills before creating a true artistic masterpiece, every one of us is a one-of-a-kind masterpiece and an example of God’s best work.
Several of the men from church met for breakfast and John, a retired farmer from Iowa, offered to say the blessing over their meals. After taking off his cap, he stood and said, “Lord, I sure do hate buttermilk.” The old farmer continued: “And, Lord, I don’t care much for lard!” After a slight pause, John added, “Truth be told, white flour doesn’t taste like much either and, Lord Almighty, baking powder sure is bitter!” Shocked at his words, the men sat in disbelief until John added, “But, Lord, when you mix them all together and bake them, I truly do love those fresh buttermilk biscuits! Thank you, Heavenly Father, for the biscuits, gravy, eggs, and bacon with which we are blessed this fine morning. Amen.”
When we celebrate St. Patrick’s Day tomorrow, I suspect the revered bishop who brought Christianity to Ireland in the 5th century wouldn’t recognize this day in his honor. Originally a religious feast, it’s now a day for parades, sales, “Kiss Me I’m Irish” t-shirts, corned beef and cabbage, music, dancing, and lots of green (including hair, cookies, the Chicago River, milk shakes, and kegs of beer). St. Patrick, however, would recognize the common symbol of the day: the shamrock. Of course, to Patrick, the shamrock, with its three leaflets bound by a common stem, was a metaphor for the Holy Trinity. The shamrock’s three leaflets also came to symbolize faith, hope, and love.