Obviously, I’m not trying to win the approval of people, but of God. If pleasing people were my goal, I would not be Christ’s servant. [Galatians 1:10 (NLT)]
“Over 1 million served,” was the sign Ray Kroc posted at his first McDonald’s franchise in 1955. That number became 100 million in 1958 and was 1 billion in 1963. When the number of burgers served surpassed the 99 billion mark in 1994, operators were told to change their signs to “Billions and Billions Served!” Executives at McDonald’s claim they no longer keep track of how many are served but I don’t believe it! Someone there knows exactly how many of those hamburgers have been sold, along with the number of Egg McMuffins and chocolate shakes.
People gauge their success with numbers and I’m no different. Before quitting my work for the day, I often check the stats for my web site. How many people visited and how many views did they take? Did I get any new subscribers? Worse, did I lose any? I doubt that I’m alone in checking stats; we all seek approval and use some sort of yardstick to measure our success. The restaurant measures sales, the YouTuber his subscribers, the author his place on the best seller list, the student his class rank, and the blogger her followers. We live our lives measuring and comparing: how many likes on the posting, hits on the website, orders taken, compliments on the outfit, friends on Facebook, or Christmas cards received.
Granted, publishing a blog is a little like speaking into a radio station microphone and not knowing if anyone is listening. Nevertheless, I had to ask myself, “Whose approval do I seek?” Like most people, I tend to seek tangible approval from people when the only approval that matters is that from God. It’s not who or how many people follow me; the only thing of importance is that I follow Him!
Our pastor shared the story of a successful evangelist who literally lost his voice. No longer able to preach, he asked God, “Don’t you care about my ministry?” The answer clearly given to him was, “No! I care about you!” I think of his story whenever I struggle with my writing ministry—when the words don’t come or I feel like I’m speaking to an empty auditorium. God cares about us—not about our triumphs and certainly not about how many people hear our voices or read our words. That pastor’s voice returned when he understood that God loved him rather than his accomplishments. Consider the Old Testament prophets: with Haggai (at whose urging the temple finally was rebuilt) being the exception, most of the prophets’ messages fell on deaf ears. Misunderstood, persecuted, ridiculed and ignored, by human standards they were failures. God, however, uses an entirely different kind of measuring stick. The prophets’ lives tell us that the success of our endeavors is not what matters; what matters is our obedience to God’s word and the doing of His will. It’s not about our glory; it’s about our bringing glory to God!